marketing a location - Blijburg

June 2010 the beach hut Blijburg will move to its third location on IJburg. It is important for the city of Amsterdam that they stay there. This is no wonder, since Blijburg succeeded in a relatively short period of time to put the new residential area of IJburg on the map. Blijburg proved that IIburg is a happening place. Because of this it became more popular to buy a house there and even drew people from outside. Blijburg achieved all this by building a few sheds out of recycled wood and regularly organizing events on a sandy construction site next to the water. Blijburg proves that small interventions can have big effects on the long term.


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